How Google Works

Google Ranking process that will matter most to you.It is not meant to be an exhaustive inside look of how Google ranks Page -only a hand ful of persons at google know this closely guarded information.

The Importance of Google

Google will send you up to 99% of all your traffic.

The worlds biggest search engine is a real cash machine for webmasters and marketeers. Google is the one that sends you the most traffic via search results, via Adwords, via Google Base and also with Google Directory.

• PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms. Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.

  PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance.

• Hypertext-Matching Analysis: Our search engine also analyzes page content. However, instead of simply scanning for page-based text (which can be manipulated by site publishers through meta-tags), our technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. We also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user's query.